The Faculty of Economic and Management Sciences is a dynamic and innovative faculty that effectively meets the demands and challenges of the fast-changing economic and management environment.
Project Management: A behavioural Perspective by Yvonne du Plessis
Call Number: 658.404 PRO
ISBN: 9781775784951
Publication Date: 2021-02-02
Puzzling Democracy by Vincent Louise
Call Number: 320.01 VIN
ISBN: 9780627038174
Publication Date: 2023-02-02
Operations Management by William J. Stevenson
Call Number: 658.5 STE
ISBN: 9781260575712
Publication Date: 2021-02-02
Consumer Behavior by Wayne D. Hoyer; Deborah J. MacInnis; Rik PietersHoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.
Call Number: 658.8342 HOY
ISBN: 9780357721292
Publication Date: 2023-06-27
Wiley Pathways Business Math by Tere Stouffer (As told to); Steve SlavinYou can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Math will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental mathematical concepts needed for business, it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the business uses of percent calculations. * Solve business problems using algebraic equations. * Learn why stores markup and markdown their inventory. * Calculate different types of discounts. * Examine different banking options. * Compare personal, sales, and property taxes and the implications of taxing income, property, and retail sales. * Calculate simple and compound interest and learn how each affects the future value of money. * Explore the uses of promissory notes, mortgages, and credit cards and how to calculate the cost of each. * Learn different ways to determine the loss of value of business property and equipment, and the effect of depreciation on taxes. * Examine financial statements and learn how to read the income statement and the balance sheet. * Learn how to calculate the mean, median, mode, and range of data. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Finance, Business Communication, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Call Number: 650101513 SLA
ISBN: 9780470007198
Publication Date: 2006-11-17
Advanced Issues in Partial Least Squares Structural Equation Modeling by Joe Hair; Marko Sarstedt; Christian M. Ringle; Siegfried P. GuderganThe Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.
Call Number: 511.42 ADV
ISBN: 9781071862506
Publication Date: 2023-10-24
Research Methods for Business Students by Saunders, M.N.K; Lewis, P & Thornhill, A
Call Number: 650.072 SAU
ISBN: 9781292402727
Publication Date: 2023-02-02
Strategic Marketing by Jasen Van Rensburg & Venter
Call Number: 658.8 STR
ISBN: 9780190737276
Publication Date: 2023-02-02
Entrepreneurship & New Venture Management by Isa van Aardt & Stefan Bezuidenhout
Call Number: 338.04 ENT
ISBN: 9780190738396
Publication Date: 2023-02-02
Entrepreneurial Skills by Mmako, NM., Sambo, W & Shambare, R
Call Number: 338.040968
ISBN: 9780627038037
Publication Date: 2021-02-02
Community Engagement Research In South Africa by VanEeden, ES., Elof, I & Dippenaar, H
Call Number: 378. 1030968 COM
ISBN: 9780627037931
Publication Date: 2022-02-02
Mzansinomics by Johan Fourie & Philip Mohr
Call Number: 330.0968 FOU
ISBN: 9780627038938
Publication Date: 2022-02-02
Using IBM SPSS Statistics by James O. AldrichNow with a new companion website! Using IBM® SPSS® Statistics: An Interactive Hands-On Approach, Third Editiongives readers an accessible and comprehensive guide to walking through SPSS®, providing them with step-by-step knowledge for effectively analyzing their data. From entering data to working with existing databases, and working with the help menu through performing factor analysis, Using IBM® SPSS® Statistics covers every aspect of SPSS® from introductory through intermediate statistics. The book is divided into parts that focus on mastering SPSS® basics, dealing with univariate statistics and graphing, inferential statistics, relational statistics, and more. Written using IBM® SPSS® version 25 and 24, and compatible with the earlier releases, this book is one of the most comprehensive SPSS® guides available. Bundle Using IBM® SPSS® Statistics: An Interactive Hands-On Approach with SAGE IBM® SPSS® Statistics v24.0 Student Version and SAVE! - Bundle ISBN: 978-1-5443-5071-4
Call Number: 005.55ALD
ISBN: 9781544318899
Publication Date: 2018-10-05
Digital Marketing by Dave Chaffey; Fiona Ellis-ChadwickDiscover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Call Number: 658.872 CHA
ISBN: 9781292400969
Publication Date: 2022-11-27
Municipal Finance and Accounting by Mare-Lise Fourie & Lucas Opperman