Mark Reed gives advice in his blog on how to use twitter as a way of getting research to a wider audience.
And answers the question whether social media can really drive non-academic research impact.
How can Twitter enhance the impact of your research?
1. Tweet yourself, your projects and your institution
2. Don’t just wait for people to find you: actively promote your Twitter stream
3. Work on your signal-to-noise ratio
4. Get your timing right
5. Use Twitter as part of a wider social media strategy and impact plan
6. Constantly refine your practice
7. Remember it’s all about relationships
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