The purpose of visualization is insight, not pictures.
- Ben Schneiderman
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We create a lot of data. It is estimated that 59 zettabytes were produced in 2020 alone. do you know what a zettabyte looks like? Cisco created the following visualisation of a zettabyte:
The visualisation definitely makes it easier to understand how large a petabyte of data is. And that's the power of data visualisation.
Data visualisation is about presenting data in a visual format to tell a meaningful story. It is a graphical representation of information and data that allow you to quickly see trends and outliers, visualise patterns and relationships, and easily share information. It is storytelling with a purpose.
General types of visualisations are:
More specific types of visualisations are:
Want to capture a trend? Use these visualisations:
Want to visualise relationships? Use these visualisations:
Part-to-whole visualisations allow you to show sub-categories within a larger category:
These data visualisations allow you to visualise a single data point/value:
Want to capture distributions? Use these visualisations:
These visualisations allow you to visualise flow:
Here are some places to look for data visualisations:
Take a look at this video on data visualisation, where David McCandless, the presenter of this TED Talk, illustrates how using visualisation of information allows us to see patterns and connections that matter, and allows us to focus on the information that's important for us.