Prof Jacques Nel is an Associate Professor in Business Management. His work includes research in digital marketing, mobile shopping resistance, online-mobile shopping integrations and digital-only banks.
Prof Nel's Scopus h-index refers to the influence of his work by measuring the number of citations for each of his articles. H-indexes differ between platforms like Scopus, Web of Science and Google Scholar, and different subject fields.
One of his most influential articles, Customer–brand engagement and Facebook fan-page “Like”-intention, was cited 71 cites since 2017.
"Have fun. One cannot do research and not enjoy it."
- Prof Jacques Nel