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UFS Researcher Profiles

Research impact

Prof Jacques Nel is an Associate Professor in Business Management. His work includes research in digital marketing, mobile shopping resistance, online-mobile shopping integrations and digital-only banks.

h-index: 7

Prof Nel's Scopus h-index refers to the influence of his work by measuring the number of citations for each of his articles. H-indexes differ between platforms like Scopus, Web of Science and Google Scholar, and different subject fields.

One of his most influential articles, Customer–brand engagement and Facebook fan-page “Like”-intention, was cited 71 cites since 2017.


"Have fun. One cannot do research and not enjoy it."

- Prof Jacques Nel

Research output

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